The People

libbyMojo was founded in 2008 by vet Libby Sheridan, working from offices in St Albans in Hertfordshire.

We’re a small agency, dedicated to providing a personal, quality service with a hub of marketing, project and PR specialists experienced in the vet and pet care market. This means we can offer all-round expertise in both professional and consumer facing channels at very competitive rates.

Director- Libby Sheridan MVB MRCVS

Libby graduated as a vet from University College Dublin in Ireland and spent 10 years working in mixed and small animal practice followed by 7 years as the UK & Ireland Veterinary Affairs Manager for leading pet food manufacturer Hill’s Pet Nutrition.

In both sales and marketing driven roles, she built on her direct experience of client relationships with the development of professional and client support programmes, technical training programmes and managing customer and consumer support teams. Her veterinary background, along with her insights and experiences from the commercial pet care world allows her to marry the two sides together in offering specialist services to veterinary and pet care companies and veterinary practices. Libby also writes for the veterinary magazine Veterinary Practice on a variety of veterinary topics and Dog’s Monthly and Your Cat magazines – where she is the expert nutritionist and writes nutrition-based articles and answers reader queries.